McKinsey’s New View of Segmentation

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.    

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What Motivates Car Buyers Around the World?

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? To answer this question, Nielsen recently conducted a large-scale online survey in 60 countries: “’Linking global automotive demand with consumer sentiments and media habits is vital to […]

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The Most Popular Social Media for Young People

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research. As reported by eMarketer, a new study by the Intelligence Group found that: “Nearly three-quarters of 14- to 18-year-olds in the U.S. said they used YouTube ‘frequently,’ compared with 60% who said the […]

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Is Facebook’s Acquisition Strategy the Right Approach?

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion. Now, Facebook has announced a bid for messaging company WhatsApp for $19 billion. Does this bid make sense. Take a look at this Wall Street Journal chart. Source: Rani […]

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A Global Look at Who’s Using Different Social Media

Different social media attract very different users, not only in the United States but around the globe. Let’s take a look at the user profiles by age for various countries. As reported by Ayaz Nanji for MarketingProfs:  “The social platform with the youngest global user base is Tumblr, followed by Instagram, and Pinterest, according to a recent report […]

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Another Look at Demographics and Social Media Use

Based on the interesting comments on our post about “Teacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use. The infographic below is based on research by the Pew Research Center. What do you think about the data reported here?    

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Teacher Versus Student Perceptions of Social Media

We know that different people use social media in distinct ways, often based on gender, age, income, etc. But how about looking at the perceptions of social media use by public school teachers versus students? Consider these observations by Kati Lepi, writing for Edudemic: “It turns out I was right – at least according to […]

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Online Shopping Behavior by Gender and Age

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the chart to learn more.    

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The Influence of Women Shoppers

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope […]

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