In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There aren’t a lot of them!
As Jordan Skole reports at Visual.ly:
“Businesses need to unlock and encourage their secret weapon – the brand champion. Verint® Systems commissioned a survey of over 1,000 consumers in GB [Great Britain]. Here we look at what the data uncovered.”