segmentation Archives

McKinsey’s New View of Segmentation

June 22, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior McKinsey, segmentation, video 1

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss …

What Motivates Car Buyers Around the World?

April 18, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management analytics, auto, customer expectations, motivation, Nielsen, opportunity, planning, product positioning, segmentation, trends 12

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world?

To …

The Most Popular Social Media for Young People

February 24, 2014 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media customer expectations, eMarketer, experiential marketing, Facebook, Instagram, Intelligence Group, iTunes, mobile media, segmentation, social media, trends, Twitter, YouTube 16

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.

As reported by eMarketer, a new study by …

Is Facebook’s Acquisition Strategy the Right Approach?

February 20, 2014 Evans on Marketing Consumers and Their Behavior, Product Management, Social and Digital Media acquisition, analytics, competition, customer expectations, Facebook, global, mobile media, segmentation, social media, text message, video, WhatsApp 10

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion.

Now, Facebook has announced …

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