In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss …Read more
There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world?
To …Read more
Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.
As reported by eMarketer, a new study by …Read more
Different social media attract very different users, not only in the United States but around the globe. Let’s take a look at the user profiles by age for various countries.…Read more