Does your firm have an excellent approach to marketing segmentation? Whether you answer yes or no, creating meaningful buyer personas will help you. HubSpot show us how.
Last year, we …
Read moreBuyer Persona Building Infographic
A fascinating subject for marketers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This …
Read moreCatering to Buyer Personas: Infographic and Video Examples
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Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which …
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