Catering to Buyer Personas: Infographic and Video Examples

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) that a business is seeking. As Douglas Karr writes for MarketingTechBlog: “While marketers often work […]

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