In EOM, we have noted the growing importance of artificial intelligence for marketers. For example, see these two posts. How Marketers Use Artificial Intelligence and Applying Artificial Intelligence. To build …
Catering to Buyer Personas: Infographic and Video Examples
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Trends buyer persona, customer expectations, infographic, MarketingTechBlog, opportunity, planning, Savvy Panda, segmentation, Single Grain, video 2
Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which …
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