Based on the interesting comments on our post about “Teacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use.
The …
Read moreTeacher Versus Student Perceptions of Social Media
We know that different people use social media in distinct ways, often based on gender, age, income, etc. But how about looking at the perceptions of social media use by …
Read moreOnline Shopping Behavior by Gender and Age
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing online, segmentation, shopping 10
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.
Look at the following chart, which groups people by age and gender. Where do YOU …
Read moreThe Influence of Women Shoppers
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Trends analytics, competition, customer expectations, men, opportunity, planning, segmentation, shopping, trends, women 7
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations.
As recently reported by Nielsen: “Women have tremendous spending power in America …
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