How Anti-Drug Advertising Has Evolved

From news reports, we know there is a drug epidemic in the United States. And around the world. With that in mind, we study how anti-drug advertising has evolved. In addition, we consider the effectiveness of these ads. When firms give back to their communities, both they and the communities benefit. As we noted before: […]

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Do the Right Thing: Let’s Support One Another

We know that firms which act in an ethical manner often benefit financially from their actions. Examples? Purpose-Driven Brands’ Marketing Lessons. World’s Leading Ethical Companies 2017. But, what about us as individuals? Don’t we have obligations too? That’s why this post covers do the right thing: let’s support one another. Consider this view from Mass […]

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Oracle Uses B2B Videos Well

Oracle is a leader in business-to-business (B2B) software and cloud applications. For 2017, it is listed ninth largest worldwide among B2B firms in sales. It is quite active regarding the Internet of Things. And Oracle uses B2B videos well to help market its products. The firm has a YouTube channel with over 1,250 videos. A […]

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Ikea Pet Furniture. Yes Pet Furniture.

Many people like cute and humorous ads. See, for example: Ad Campaigns That Inspire .   Rogue One: May Force Still Be with You. Dollar Shave Club Goes Humorous.   Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As […]

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First Media Blossom: Viral Facebook Ad King

Given the huge audiences for many Facebook video ads, more firms want to stand out there. These are two key goals. (1) Attract as many views as possible. (2) Be engaging enough to generate social shares. First Media Blossom is a small, highly successful player in this space. Blossom (part of First Media) mostly targets millennial […]

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Video Tips to Help Improve YOUR Self-Confidence

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 […]

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