Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward …
Read moreWhat Happens to Our Privacy If a Company Is Sold?
Evans on Marketing Marketing Communications, Social and Digital Media, Trends bad behavior, customer expectations, ethics, online, privacy, trust 2
Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed …
Read moreTrends in Online Shopping
As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.
Here is an infographic from SnapParcel…
Read moreBuilding an Online Brand Reputation
Evans on Marketing Careers, Product Management Careerealism, online, planning, positioning, self branding, tips 11
Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self …
Read moreWhat’s Ahead for Business-to-Business Online Marketing?
Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, CMI, content marketing, infographic, MarketingProfs, online 3
What will business-to-business firms be doing in 2014 with regard to online marketing?
In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely …
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