Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
Read moreWhat’s Next for B-to-B Marketers?
As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future. With this mind, look at the slideshow below from MarketingProfs: “The theme of the 2014 MarketingProfs’ B2B Marketing Forum was […]
Read moreWhat’s Ahead for Business-to-Business Online Marketing?
Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, CMI, content marketing, infographic, MarketingProfs, online 3
What will business-to-business firms be doing in 2014 with regard to online marketing? In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated […]
Read moreWhat Makes a Great Social Media Marketer?
Ah, this is a question that all of us who participate in social media marketing would like to answer. With that in mind, here are some tips from Barry Feldman, writing for MarketingProfs: A great social media marketer “is a great listener.” A great social media marketer “doesn’t try so hard to be a marketer […]
Read moreB2B Content Marketing in North America
Evans on Marketing Business-to-Business, Social and Digital Media, Trends analytics, B to B, B2B, content, Content Marketing Institute, infographic, marketing, MarketingProfs, Marketo, social media 1
Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and […]
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