Why this title? “Do Not Think of B2B Marketing as Marketing”. Simple. B2B marketers understand its dynamic and pivotal role Yet, many others think such marketing is not as …
Useful Marketing Research Resources
As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.
To read a few related …Read more
B2B Influencer Marketing
Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:Read more
Improving Communications During COVID-19
As the pandemic rages on, we must project future scenarios. As well as continue to seek out best practices. Such as improving communications during COVID-19. Especially for consumers …
Prepping for a Social Media Manager Career
If you want to move into social media management — or get promoted in a social media career path, this post is for you. Prepping for a Social Media Manager …Read more