Tag Archives: MarketingProfs

What’s Next for B-to-B Marketers?

25 Oct

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future.

With this mind, look at the slideshow below from MarketingProfs:

“The theme of the 2014 MarketingProfs’ B2B Marketing Forum was ‘Marketing For What Comes Next.’ Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.”



What’s Ahead for Business-to-Business Online Marketing?

6 Oct

What will business-to-business firms be doing in 2014 with regard to online marketing?

In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated that they are more effective at content marketing in 2013, compared with 36 percent in 2012.”

Click the infographic for a larger image.

by km4c. Explore more infographics like this one on the web’s
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What Makes a Great Social Media Marketer?

21 Jul

Ah, this is a question that all of us who participate in social media marketing would like to answer.

With that in mind, here are some tips from Barry Feldman, writing for MarketingProfs:

  1. A great social media marketer “is a great listener.”
  2. A great social media marketer “doesn’t try so hard to be a marketer and recognizes that the direct-response mentality of yesteryear is sure to backfire.”
  3. A great social media marketer “loves to share.”
  4. A great social media marketer “is extremely responsive.”
  5. A great social media marketer “is unpretentious as can be.”
  6. A great social media marketer “doesn’t just follow along.”
  7. A great social media marketer “is patient and won’t deny that the path to social media marketing success takes time.”
  8. A great social media marketer “can write well and bold and is confident, but humble and open-minded.”
  9. A great social media marketer “knows news and makes news when possible, but also acts as a curator.”
  10. A great social media marketer “doesn’t depend solely on social media and engages peers, partners, prospects, and customers with old-fashioned tools such as the telephone, E-mail, and real mail.

Click the image to read more.



B2B Content Marketing in North America

18 Dec

Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.”

Take a look at this infographic.


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