Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.
For a background on the general topic of influencer marketing, read these articles:Read more
If you want to move into social media management — or get promoted in a social media career path, this post is for you. Prepping for a Social Media Manager …Read more
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
First, take a look …Read more