How to Do Better with Online Marketing Content

Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather […]

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Don’t Have Bad Content on Social Media

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side […]

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B2B Content Marketing: 2014 Benchmarks

Starfleet Media recently conducted a study on content marketing — The 2014 Benchmark Report on B2B Content Marketing and Lead Generation: “While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained […]

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What’s Ahead for Business-to-Business Online Marketing?

What will business-to-business firms be doing in 2014 with regard to online marketing? In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated […]

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