Better Online Content Marketing

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With so many firms now on the Web, it is imperative to do things right. And that means better online content marketing.

For starters, review these relevant posts:

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Don’t Have Bad Content on Social Media

Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , , ,

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.

As Nicole Karlis reports for …

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B2B Content Marketing: 2014 Benchmarks

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Starfleet Media recently conducted a study on content marketing — The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:

“While there was already good research out there …

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