online Archives

Online Shopping Behavior by Gender and Age

September 23, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing online, segmentation, shopping 10

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.

Look at the following chart, which groups people by age and gender. Where do YOU …

Gartner Study: The State of Digital Marketing

September 18, 2013 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Marketing Communications advertising, budget, digital, Gartner, online, opportunity, planning, promotion, trends 5

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on …

New Data on Facebook Advertising and Digital Ads Worldwide

August 28, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media advertising, experiential marketing, Facebook, global, Google, mobile, online, promotion, trends

This week, eMarketer published two interesting articles, one on Facebook’s growing marketing share of the online global mobile advertising market and the other on the overall trend in mobile advertising.…

What Media Are Most Popular with the U.S. Audience

August 1, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing behavior, eMarketer, entertainment marketing, media, mobile media, online, print, social media, trends

Not surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience.

To learn more, click the …

Searching Online for Any Kind of Advice

May 19, 2013 Evans on Marketing Business Analytics and Marketing Information, Careers, Online Marketing, Social and Digital Media, Technology and Marketing analytics, career, experiential marketing, infographic, information, online, online information, planning, tips

As we know, virtually any kind of information can be found on the Internet. But, what is the best way to find the advice you seeking?

Check out this infographic.…

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