Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking.
As Barry Rice …
Read moreDigitizing the Path to Purchase
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing customer expectations, experiential marketing, McKinsey, multichannel, opportunity, planning, purchase, tips, trends
Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm.
As such, a recent article from McKinsey’s …
Read moreA Newsweek Print Revival: Fact Or Fiction?
Evans on Marketing Marketing Communications, Product Management business model, Economist, magazine, multichannel, Newsweek, opportunity, planning, print, Time, trends 3
In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of …
Read moreKeeping Customer ‘Face Time’ with Digital Marketing
In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.
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Read moreUsing Multi-Sensory Techniques To Pique Consumers’ Interest
Evans on Marketing Marketing Communications, Technology and Marketing, Trends customer, decisions, multichannel, Retail TouchPoints, shopper 1
As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
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