A.T. Kearney’s Influence Versus Affluence Report

As we have written before: “Influencer marketing is a BIG deal. With it, we target well-known individuals. And their effect on the purchase decision is high for some consumers (followers).” Also: “With a groundswell of interest, there are many interpretations of what influencer marketing really means.” Thus, let’s take a look at A.T. Kearney’s influence […]

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The Leading E-Commerce Firms Globally

A.T. Kearney publishes a yearly Global Retail E-Commerce Index™: “The Global Retail E-Commerce Index™ ranks the top 30 countries for their E-commerce potential, based on several variables that rate both a country’s current market and its potential for growth. The findings provide a wealth of information for retailers to use in developing successful global E-commerce […]

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