JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into the Internet stratosphere. According to Marilyn Berelowitz, writing for JWT Intelligence: “As partisan anxiety ramps up in the period leading up to a major election, […]

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What’s Happening with the Economic Mobility of Americans?

JWT Intelligence recently interviewed Erin Currier of the Pew Center on the States  about the economic mobility of Americans. According to Currier: “One of the most popular definitions Americans use to describe the American Dream is their children being better off than they are. And that is inherently what we are looking at when we […]

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Lady Gaga’s New Social Media Effort

To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and […]

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

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