Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s.

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As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a

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Fortune’s 2017 Crystal Ball

Each year, Fortune magazine presents an interesting series of predictions for the coming year.

The 2017 “crystal ball” is based on these principles (and includes the use of IBM Watson

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Best Business Decisions Ever?

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing.

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A Post for iPhone Loyalists

Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes.

According to Statista:

“Since

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Can You Start a Business in Your Garage?

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs

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