Connected Vehicles Generate BIG Data

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , 4

This post is a follow-up to yesterday’s.

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As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a …

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Globally, How Important Is Personal Grooming?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , , , 9

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly.

Recently, GFK (a firm with more than 13,000 market research …

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How Healthy Are We? Perceptions Vs. Reality

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends , , , , , , , , , , , 1

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? …

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