Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s.

___________________________________________________________

As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a

Read more

Globally, How Important Is Personal Grooming?

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly.

Recently, GFK (a firm with more than 13,000 market research

Read more

How Healthy Are We? Perceptions Vs. Reality

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using?

Read more