Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]

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Globally, How Important Is Personal Grooming?

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly. Recently, GFK (a firm with more than 13,000 market research experts who provide global insights matched with local market intelligence from more than 100 countries) conducted an in-depth study on personal grooming: “Findings released by […]

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How Healthy Are We? Perceptions Vs. Reality

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity? Recently, Nielsen conducted in-depth research on this […]

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