Tag Archives: car

Connected Vehicles Generate BIG Data

14 Feb

This post is a follow-up to yesterday’s.

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As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, GPS systems, entertainment systems, roadside assistance, diagnostics, and more. From the seller’s point of view, connectivity means access to lots of big data.

Consider these observations from Felix Richter, writing for Statista:

“Modern cars are equipped with more than 100 sensors that create a constant stream of data. Measuring things like location, performance, physical parameters, and driving behavior, often several times per second, the amount of data generated by these sensors is immense. According to a McKinsey estimate, connected cars create up to 25 gigabytes of data per hour. That’s the equivalent of nearly 30 hours of HD video playback and more than a month’s worth of 24-hour music streaming.”

“According to the analysts in charge of our Digital Market Outlook, the data created by connected cars have a lot of potential in terms of monetization. Think insurance companies for example, who would likely be willing to pay good money to find out more about our driving habits. For more information about this exciting new market, please download our free market report Connected Car: Vehicle Services.”

 
Take a look at this chart to see how big the data collected from connected vehicles really are.


 

Will the Volt Get a Jolt?

13 May

Thus far, General Motors’ electric Chevy Volt has been an under performer — except in the eyes of General Motors.

Take a look at this video interview with GM CEO Dan Akerson, who has high expectations for the future role and success of the Volt.

What do YOU think?

 

 

Don’t Look Now: A Car That Tweets

10 Feb

 Photo by Tesla Motors.  Click on the image for the story

As reported by Mike Ramsey of the Wall Street Journal, “Undaunted by fear of safety regulations, auto makers are piling new technologies into their vehicles: everything from 17-inch dashboard screens to services that check Facebook and buy movie tickets. Tesla Motors’ Model S electric car will come with a 17-inch dashboard-mounted display that can connect up to four devices. This newfound confidence comes as a push for national regulations governing driving and cellphone use—including the suggestion of a total ban—has petered out.”

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