Derek Jeter Post-Retirement: A Marketing Superstar Evolves

Evans on Marketing Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 2

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing …

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Social Media Use Growing for SMBs

Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , , , 1

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore.

According to…

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The Most Popular Social Media for Young People

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , , , , , , , , 16

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.

As reported by eMarketer, a new study by …

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Is Facebook’s Acquisition Strategy the Right Approach?

Evans on Marketing Consumers and Their Behavior, Product Management, Social and Digital Media , , , , , , , , , , , 10

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion.

Now, Facebook has announced …

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