Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …Read more
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Generally, CMOs (chief marketing officers) have a lot of clout in their firms. Of prime importance is CMO spending plans. For many firms, these plans set guidelines with regard to
In recent years, the roles of chief marketing officers (CMOs) have evolved. At many leading firms, CMOs now engage in an expanding portfolio of activities. Thus, we need to understand …
Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also …Read more