Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreCMO Spending Plans
Evans on Marketing Business Analytics and Marketing Information, Trends 2020 forecast, CMO, Gartner, marketing budget 4
… Read moreGenerally, CMOs (chief marketing officers) have a lot of clout in their firms. Of prime importance is CMO spending plans. For many firms, these plans set guidelines with regard to
Types of Chief Marketing Officers
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Product Management, Trends business model, chief marketing officer, CMO, infographic, McKinsey, opportunity, planning 1
In recent years, the roles of chief marketing officers (CMOs) have evolved. At many leading firms, CMOs now engage in an expanding portfolio of activities. Thus, we need to understand …
The Evolving Roles of Senior Marketing Executives
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LinkedIn Exec: Marketers Make Great CEOs
Evans on Marketing Business Analytics and Marketing Information, Careers analytics, CEO, CMO, LinkedIn, opportunity, planning, Russell Glass 1
Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also …
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