Excellent Gartner research on 2019-2020 plans.
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Evans on Marketing Business Analytics and Marketing Information, Trends 2020 forecast, CMO, Gartner, marketing budget 3
Types of Chief Marketing Officers
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Product Management, Trends business model, chief marketing officer, CMO, infographic, McKinsey, opportunity, planning 1
The Evolving Roles of Senior Marketing Executives
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As we have posted before (for example, click on one more of these links: 1, 2, 3, 4), a career in Marketing can be quite rewarding. According to Kathryn Gill, writing for Forbes: “CEOs may serve as the public face of a corporation, but Chief Marketing Officers are responsible for the brand imagery with which […]
Read moreLinkedIn Exec: Marketers Make Great CEOs
Evans on Marketing Business Analytics and Marketing Information, Careers analytics, CEO, CMO, LinkedIn, opportunity, planning, Russell Glass 1
Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also the co-author of a new book titled The Big-Data Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. In […]
Read moreHighest-Paid Marketing Executives
Evans on Marketing Careers chief marketing officer, CMO, compensation, Equilar, Facebook, Forbes, highest paid, opportunity, success 3
As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too. According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at […]
Read moreThe Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships
Evans on Marketing Careers, Global Marketing, Product Management, Trends alliance, chief marketing officer, CMO, competition, entrepreneur, IBM, innovation, marketing, opportunity, planning, Royal Dutch Shell, strategic partnership, success, trends, video 2
IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video. And in the IBM video clip below, the value of strategic partnerships is covered.
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