eMarketer Archives

Are Customer Reviews More Important Than Professional Reviews?

January 25, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends critic, customer, customer expectations, eMarketer, experiential marketing, KRC Research, mobile media, online information, online shopping, review, shopper, social media, success, trends, trust, Weber Shandwick 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

Privacy Concerns Impact Social Media Use

January 19, 2013 Evans on Marketing Global Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media association, bad behavior, customer expectations, eMarketer, Gigya, global, privacy, sign-in, trust 1

As we’ve reported several times before (click here, for example), your privacy should always be kept in mind when utilizing social media.

eMarketer recently noted that: “First came …

Social Media and Branding: A Look at China

December 7, 2012 Evans on Marketing Global Marketing, Product Management, Social and Digital Media analytics, China, eMarketer, global, InSites Consulting, mobile media, social media, trends 3

In China, social media play a more important role among brand followers than in the United States according to research by InSites Consulting.

Click the eMarketer chart to learn …

Customer Service Means Much More Than Social Media Engagement

November 12, 2012 Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Social and Digital Media, Trends analytics, customer expectations, customer service, eMarketer, global, social media, trends, trust 2

As reported by eMarketer: “Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research …

Brand Advocates and Social Media

October 19, 2012 Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advocate, brand, eMarketer, Google, opportunity, planning, promotion, social media, tips, trends, Wildfire

Interested in learning more about the impact of brand advocates and their use of social media?

Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables …

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