As we’ve reported several times before (click here, for example), your privacy should always be kept in mind when utilizing social media.
eMarketer recently noted that: “First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the ‘Login with’ button alongside a social network logo, allowing them to sign in using their network credentials. There are plenty of benefits to using social sign-in, for both users and brands. For online companies, social sign-in provides a portal to a user’s social data, while for consumers, it’s faster than filling out yet another web registration form and easier than having to come up with—and remember—another set of login credentials. But still a significant percentage of users don’t click.” Why? People are concerned about their privacy.
Take a look at the research findings of Gigya. Click the chart to learn more.