Getting Loyal Customers and Turning Them into Advocates

All companies are after loyal customers — those who keep coming back to visit with the firms and regularly repurchase from them. It’s a tough competitive battle to capture and retain such customers. But, even more valuable than loyal customers (and harder to achieve) are loyal customers who also serve as brand advocates or evangelists. […]

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Brand Advocates and Social Media

Interested in learning more about the impact of brand advocates and their use of social media? Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables brands to grow, engage, and monetize their social audience”). Click the image to access the report.  

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