Social Media and Brands: A Global Perspective

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , , , 3

In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …

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Who Shops Online? A Global View

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Online Marketing, Trends , , , , , , , , , , , , 10

The United States generates by far the most online sales dollars each year (with $385 billion expected in 2013). However, China has the greatest number of online shoppers (with 271 …

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Company CEOs and Social Media

Evans on Marketing Consumers and Their Behavior, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 11

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.

eMarketer notes that: “As social media tear down the …

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The U.S. Leads in People’s Use of QR Codes

Evans on Marketing Business-to-Business, Global Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , 3

QR codes are becoming big tools for marketers and much more popular for smartphone and tablet users. Here is what a typical QR code looks like.

What exactly is a …

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