Customer Service Means a Good Return Policy

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends , , , , , , , , , , , , , 3

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of …

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Technology and Planned Obsolescence

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As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. …

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Congratulations Hofstra Marketing

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The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is …

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Rogue One Is Finally Here!

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Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

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