Yes, we tried to come up with a catchy title. “The Benefits of Benefit Segmentation”. When firms appeal to segments based on consumer desires, the consumers benefit. In return, …
How to Foster Brand Affinity
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Product Management, Social and Digital Media Alexa analytics, brand affinity, brand equity, customer expectations, eBrandValue, infographic, opportunity, promotion, tips, Wistia 1
In this post, we kook at how to foster brand affinity. This requires a much stronger customer bond than customer satisfaction.
To start, look at these branding articles:Read more
Competitive Analysis Tips
In many business courses, competitive analysis is discussed. But the question for us now — how do you do a competitive analysis? To answer, we present competitive analysis tips. Earlier, …