Interested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books.
For many companies, the popularity of their brands is their best competitive advantage. That is known as brand equity. As examples, look at these posts. Brand Positioning Strategy. Brands Millennials Love. Most Valuable Global Brands 2017.
Background
Let’s sum up the importance of branding. Maryam Taheri writes for Creative Market.
“A white swoosh. A red can. A white apple. Multi-colored letters. If you live in the civilized world, you understand the four things I mentioned above. They’re the logos of four of the most iconic American brands: Nike, Coca-Cola, Apple, and Google.”
“Each of these giant corporations started their brand in a small way. But what made them grow so large that they exist in the back of our minds? It’s not just the great products each of these companies make. It’s also the logos, commercials, and ideology that make up their brands. If you want to make your brands work as well as the big guys, check out these books.”
In a similar vein, Yoon Sann Wong reports for Design Taxi. “All the famous brands that you’re familiar with today started out as [tiny] companies. Through their logos, ads, and marketing campaigns, each grew and prospered as world-renowned names.”
Infographic: Ten Best Brand Strategy Books
This is a valuable infographic on 10 of the best brand strategy books.
It is very convenient that there is a way in which potential marketers can apply these ideas from these brand strategy books. It’s also interesting to know that these types of books contributed to the rise in some very popular brand names, including Coca Cola and Nike, among others. What can also be understood is that there were and still are other motivations to the success of famous companies such as ads, logos, and campaigns, which further proves that simply reading ideas is not enough.
I’m sure reading a branding book written by extremely successful marketers would open your mind to a lot of great tricks and trips. However, I think it’s important to realize that these books won’t make you or your company as successful as coke or nike. There is a creative part of marketing that’s important in success. The fact that marketers working for well known companies have used new and exciting tactics when marketing their product is the reason they are successful. You have to come up with something new that will impress people and make them want to support your brand/product.