For quite a while, the European Commission has been rather tough in regulating large American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — …
Read moreAre Firms Now Smarter About the Customers to Target with Discount Offers?
We know that many shoppers regularly look for discounts, and typically won’t make many discretionary purchases without them. But, there are also shoppers who often buy without looking for a …
Read moreFor Marketers: Big Data Marches Ahead
In what areas are big data having the biggest impact?
Check out research reported by eMarketer by clicking the chart.
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Visualizing Big Data — A Microsoft Video
Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, B to B, B2B, big data, Microsoft, technology, video 2
