When Are Small Data Best Used?

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see

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GE Goes Bigger with Big Data. Including Videos!

MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a

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