More and more companies have been using “big data” to gain further insights into their marketing activities. As Graham Stewart puts it: “Successful marketers have figured out how to use …
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Big Data Becomes BIG
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The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.
Here are links …
Data Will NOT Replace Thinking
As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.
According to Justin Fox (editorial director of the Harvard Business Review Group), writing …
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