One of the biggest marketing decisions that any firm makes is to change its corporate brand, which represents the foundation of its positioning message. So, what do YOU think of …Read more
We know that business-to-business marketers often operate in a different business space than business-to-consumer companies — in terms of customers, suppliers, distribution channels, media, and so on. Nonetheless, B2B businesses …Read more
This is a good overview of the B2B planning process.
Business-to-business firms use a lot of E-mail marketing. So, enhancements in tactics are always helpful.
Check out this chart and click it for more information.