B2B Archives

B2B: Marketing to Marketers

October 29, 2013 Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2

As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers?

Here’s an interesting infographic from LeadJen…

What’s Ahead for Business-to-Business Online Marketing?

October 6, 2013 Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, CMI, content marketing, infographic, MarketingProfs, online 3

What will business-to-business firms be doing in 2014 with regard to online marketing?

In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely …

From YouSendIt to Hightail: What’s in a Name?

July 24, 2013 Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media B2B, brand, business model, customer expectations, Hightail, identity, planning, product positioning, promotion, trends, trust, video, YouSendIt 1

One of the biggest marketing decisions that any firm makes is to change its corporate brand, which represents the foundation of its positioning message. So, what do YOU think of …

B2B Meet B2C

July 20, 2013 Evans on Marketing Business-to-Business, Consumers and Their Behavior analytics, B to B, B2B, B2C, business model, consumerization, customer expectations, customer satisfaction, online information, opportunity, planning, tips 2

We know that business-to-business marketers often operate in a different business space than business-to-consumer companies — in terms of customers, suppliers, distribution channels, media, and so on. Nonetheless, B2B businesses …

B2B Marketing Online: An Infographic

June 29, 2013 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media analytics, B to B, B2B, blog, Content Crossroads, infographic, opportunity, planning, social media, success

Check out this business-to-business infographic from Content Crossroads.

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Tag: <span>B2B</span>