B2B Firms and Online Content Marketing

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.

In the following infographic, Clearpoint “describes why marketers create content, how they use content, and

Read more

The Importance of Customer Service in Marketing to Small Firms

Just like their larger counterparts, small business owners expect their channel partners (especially the manufacturers and suppliers with which they interact) to provide superior customer service. They do not want

Read more