This is a good overview of the B2B planning process.
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A Business-to-Business Planning Infographic
Evans on Marketing Business-to-Business B to B, B2B, business model, infographic, planning, strategy
How to Improve B2B E-Mail Marketing
Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, customer expectations, email, eMarketer, experiential marketing, opportunity, planning, tips 1
Business-to-business firms use a lot of E-mail marketing. So, enhancements in tactics are always helpful.
Check out this chart and click it for more information.
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Read moreThe Biggest Online Challenges for B2B Marketers
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Online Marketing B to B, B2B, eMarketer, Internet, online marketing, opportunity, planning, promotion, trends
Business-to-business marketers face some key online challenges that must be addressed.
According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services. …
Read moreContent-Driven Business-to-Business Marketing
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media analytics, B to B, B2B, communication, content, eMarketer, message, tips 1
B2B marketers are keenly aware of the importance of content-driven communications with their customers.
As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) …
Read moreInfluencers in a B2B Buying Cycle
Evans on Marketing Business-to-Business, Consumers and Their Behavior B to B, B2B, business model, competition, customer expectations, opportunity, shopping, tips, video 1
Check out this new business-to-business video clip from Ian Dainty.
Post suggested by KCJ
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