In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
Read moreSurprise: Twitter Beating Facebook in U.S. Mobile Ad Revenues in 2012
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, eMarketer, Facebook, Google, mobile media, opportunity, Pandora, social media, trends, Twitter
More bad news for Facebook: In an interesting turn of events, Twitter is now generating more advertising dollars from mobile media than Facebook. Google is the dominant force in this …
Read moreAdvertising on Facebook: Revenues Up, Growth Down
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, analytics, business model, eMarketer, Facebook, performance, success, trends
New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has …
Read moreCereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …
Read moreCreate Marketing Content Worth Looking For by Consumers
Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media advertising, business model, entrepreneur, marketing, opportunity, planning, promotion, tips, trends, Web, web design 1
Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.
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