PLEASE Be a Smart Customer This Holiday Shopping Season

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , , , , 20

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions …

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , 17

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the …

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Be a Smart Customer: 2016 Holiday Shopping Tips

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Pricing, Social and Digital Media, Trends , , , , , , , , , , , 19

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, …

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Brands That Millennials Love

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , 16

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?…

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