Trends Archives

What Social Media Type Are You?

August 14, 2012 Evans on Marketing Online Marketing, Social and Digital Media, Trends CPP, Facebook, infographic, LinkedIn, MBTI, mobile media, Myers-Briggs, opportunity, planning, promotion, social media, Twitter

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves.

As CPP notes at its Web site…

Consumers Need to Become More Price Aware

August 13, 2012 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing, Trends customer expectations, customer satisfaction, Phil Lempert, price, shopping, supermarket guru, tips, trust

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts …

The State of Women-Owned Businesses Report

August 12, 2012 Evans on Marketing Business Analytics and Marketing Information, Careers, Trends American Express, career, entrepreneur, Open forum, opportunity, tips, trends, women

American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings:

“The rate of growth in the number of women-owned

We REALLY Love Our Cell Phones

August 10, 2012 Evans on Marketing Online Marketing, Social and Digital Media, Technology and Marketing, Trends eMarketer, mobile media, online information, smartphone, trends

Smartphone use keeps growing and growing. We use our phones to text, surf the Web, shop, get directions, and — once in a while — to actually talk to people. …

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Category: <span>Trends</span>