Check out this interesting story from eMarketer. Click the chart for the article.
…
Read moreDish Ad-Skipping Lawsuit to Proceed in California
As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — …
Read moreTo Sell More, Focus on Existing Customers
As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account …
Read moreEconomy-Proof Ads: Funny Beats Frugal in Advertising
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing, Trends advertising, effectiveness, global
As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing …
Read more