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Is the Stock Market Over-Exuberant for Snap?

March 3, 2017 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends analytics, app, Bitmoji, business model, customer expectations, emoji, eyewear, IPO, Snap, Snapchat, Spectacles, stock price

Snap Inc. is a U.S.-based technology and social media company that was started in 2011 .Products include the popular Snapchat app and Spectacles eye wear; it also owns the…

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Etsy: A Pioneering B Corporation

April 17, 2015 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media B corporation, customer expectations, ethics, Etsy, IPO, NBR, social responsibility, trust, video 15

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of …

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Twitter Going Public

September 16, 2013 Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media Biz Stone, entrepreneur, experiential marketing, IPO, opportunity, planning, social media, Twitter 8

Twitter has just announced that it will be undertaking an IPO (initial public offering) in the near future. Here’s the full announcement (as a tweet, of course), in less than …

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What Now for Facebook?

August 16, 2012 Evans on Marketing Online Marketing, Social and Digital Media, Trends business model, Facebook, IPO, social media, stock price

I hate to keep piling on (see, for example: http://evansonmarketing.com/2012/07/28/the-weak-financial-performance-of-social-media-no-surprise), but today’s Facebook news continues to be a downer. Now, that many previously-restricted shares are eligible to be sold …

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FB IPO Day Is Here: Is Zuckerberg a Genius?

May 18, 2012 Evans on Marketing Online Marketing, Social and Digital Media Facebook, IPO, social media, stock price 1

Is Facebook a fad or the real deal (pun intended)? Today, FB is going to launch its IPO with a total market capitalization of more than $100 billion dollars. Among other …

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