Consumers Need to Become More Price Aware

13 Aug

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather challenges — stores and brands push more promotions to convey value and retain shopper trips.”

Click the image to read Lempert’s full article.
 

 

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