Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. …
Read moreMom Marketing: P&G’s Steps Up Its Viral Marketing Efforts
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends global, mom, Olympics, P&G, Procter & Gamble, promotion, social media, video, viral marketing, YouTube
Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each …
Read moreBrand Boycotts
Evans on Marketing Social and Digital Media, Sports and Entertainment Marketing, Trends bad behavior, boycott, customer expectations, social media, trends, trust
Many consumer boycotts of brands have been attempted, some more successful than than others, over the years.
Businessweek has a nice slide show highlighting some of these boycotts over the …
Read moreDo Celebrity Endorsements Work?
We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting …
Read moreHome Page Optimization
One of the big challenges in Web site design and maintenance is how to optimize the home page to attract more visitors.
Click the image for several tips from John …
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