What Now for Facebook?

16 Aug

I hate to keep piling on (see, for example: http://evansonmarketing.com/2012/07/28/the-weak-financial-performance-of-social-media-no-surprise), but today’s Facebook news continues to be a downer. Now, that many previously-restricted shares are eligible to be sold (with the resale of even more shares to be unrestricted in coming months), the stock price remains vulnerable. Earlier today, the share price dropped to $19.69 (from its $38 opening).

A LOT of ad and other revenue growth will be necessary to move Facebook’s financials forward.

What do you marketers suggest that Facebook do to turn around its short-run and long-run revenue and profit prospects?

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