Are You Aware of the Self-Regulatory Program for Online Behavioral Advertising?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , , , 2

The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and  marketing trade groups that provide self-regulatory solutions to online consumer issues. The participating associations (with links …

Read more

Hacking Hits American Companies Big Time

Evans on Marketing Business-to-Business, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , , , 8

Hacking occurs when someone accesses a computer system by illegally circumventing its security system. In recent years, hacking has affected a number of government agencies, companies, and private parties (US!). …

Read more

Do You Want to Be in the Music Industry? Then, Read This!

Evans on Marketing Global Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , 9

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it …

Read more
1 … 63 64 65 … 73