Tag Archives: resume

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25 Jan

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Self-Branding Across Roles and Life Stages: Part 3

19 May

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.

In this post, we are including Part 3 of the interview, which is broken into three parts/posts.
 

 
 
How can you use self-branding to consider what you want to do after college?

  • Click on the self-assessment test URL at the Radio America page for this program. http://goo.gl/Fwdy9r
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How can you use self-branding after retirement?

  • We have to first ask ourselves what we want to do in our retirement? Be a volunteer, travel more, work part-time, be more active as a grandparent, serve on local boards, etc.?
  • For each of these roles, we need a different (and maybe new) self-brand that we can project to others.
  • Our self-brand should be reflective of the role we are pursuing.
    • Here’s a personal example. I’m reaching the point where I am thinking about retiring from my full-time job in a couple of years.
    • My wife thinks I’ll go crazy in retirement (HER perception of my self-brand).
    • On the other hand, I have a good idea what I want to do then, as I recast my self-brand. I want to teach a graduate class at least once a year. I want to do volunteer work for a health-related nonprofit organization. I want to stay active in social media. I want to keep going to the gym and mingling with people there. I’m sure that as the time approaches, I will come up with more “to do” items. [Besides traveling more]
    • No matter what, I will have a strong impact on how others see me.

 

Self-Branding Across Roles and Life Stages: Part 2

18 May

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.

In this post, we are including Part 2 of the interview, which is broken into three parts/posts.
 

 
How can you translate your self-brand into a resume?

  • Join LinkedIn and browse through the profiles of others in the field you would like to have a career. Look at their descriptions of themselves.
  • Always do multiple drafts of a new resume and show them to people you trust. Include key words that are included in each job description.
  • You should always articulate your self-brand at the top of a resume. ( How – an example) Again, include buzz words from job descriptions.

Senior professor at Hofstra’s Zarb Business School. Long-time consultant. Leading textbook author. Active blogger & LI group manager. Motivated teacher. Frequent speaker. (22 words)

  • The resume should be modified to fit the job description. This is 2016, not 1976. There is no excuse for not modifying your resume to the position sought.
  • A self-brand statement should reflect the stage of your career that you are in currently.

 

Self-Branding Across Roles and Life Stages: Part 1

17 May

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.

In this post, we are including Part 1 of the interview, which is broken into three parts/posts.

 

  • These are some factors to consider:
    • You must have a clear sense of your self-brand.
    • What are my short-term and long-term career and personal goals?
    • How close am I to reaching these goals?
    • What specific activities must I engage in/do (in each role and life stage) to reach these goals?
    • When I set my self-brand for each role & life stage, is it perceived that way by others? Can others get beyond stereotypes? Often, others do not see us as we see ourselves.
      • If I relate this to myself, I know there are clear differences in how I view myself and how others view me – and this has evolved through my own life stages and roles undertaken.
      • Today, I am a senior citizen by virtually every definition and seen as such by some others; but I don’t see myself that way.
      • For example, as a professor, even though I am the “old guy,” I run three blogs and I’m very active in social media. So, clearly, the stereotype about seniors and social media doesn’t apply to me.
      • Also as a professor, I understand that my students today see my gray hair, wrinkles, and bald spot and do not relate to me the same way now as they did when I started teaching. To address this, I wear loud and colorful ties and socks with fun patterns (such cats’ faces), and I show a lot of videos.
      • In another recent role, as father of the bride, my friends and family saw another side of me. But it was the other side that I wanted them to see.
    • Authenticity is imperative for a self-brand to be perceived as desired by others. Faking won’t cut it.

 

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