Until recently, Adobe software was SOLD to customers and downloaded or installed from a CD. The customer bought the product (typically for hundreds of dollars as part of a software …
Read moreFinancing a Startup Through Crowdfunding
In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding.
Click on the image for a larger version.…
Read moreNew Subject Categories Added to Our Blog
Hello. New categories have been added for the blog posts to better encompass the field of marketing.
These are the categories now found at the blog:
- Business-to-Business
- Careers
- Consumers and
Enhancing Customer Lifetime Value
Good marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers.
As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations …
Read moreAre Some Price Discounts an Illusion?
When is a sale a sale? Click here to learn more:
Are Some Price Discounts an Illusion?
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