As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …
Read moreThe Rising Costs of Staging a Broadway Show
We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the …
Read moreWho’s Behind “Brand X”?
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, brand, content, customer expectations, opportunity, price, private brand, Ralcorp, store brand, success, trends 11
“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the …
Read moreBe Careful Shopping on Black Friday
This Is a Big Deal: Black Friday Not Always a Bargain
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Pricing, Social and Digital Media, Trends bad behavior, bargains, Black Friday, customer expectations, deception, price, promotion, shopping, trust, video 1
This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than …
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