Good marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers.
As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations …
Read moreEnhancing Customer Lifetime Value
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing analytics, business model, competition, customer expectations, customer loyalty, customer satisfaction, Don Peppers, lifetime value, Martha Rogers, planning, success, tips