We have written before about the importance of company brands and logos, and how firms use these designs in their marketing strategies. See, for example, “Does Rebranding Always Work?“and …
Read moreResume Tips: An Infographic
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Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is essential …
Read moreCatering to Buyer Personas: Infographic and Video Examples
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Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which …
Read moreDoing Better with Google Analytics: An Infographic
SEO for Google: Don’t Penalize Yourself Through Improper Actions!
Search engine optimization (SEO) for Google and other search engines requires a careful balance. We want to do everything we can to boost our search engine ranking, while at the …
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