Is Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?

In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) for Forbes: “Coca-Cola launched a bold shift in branding, called the ‘One Brand’ strategy in 11 markets, starting with the U.K. The strategy calls for a […]

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Amazon and Its “Minions”

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on […]

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eMarketer’s Global Ad Tool

Want to learn more about ad spending around the world? Well, eMarketer recently published a neat interactive global ad tool to help you do just that: “We’ve gathered the data and built this interactive tool to provide answers. Explore eMarketer’s latest forecasts for mobile, digital, and traditional ad spending across 22 countries. See which countries […]

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CEOs Getting More Involved with Social Media

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted. As Weber Shandwick recently noted: […]

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And the Favorite All-Time YouTube Commercial Videos Are …

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence]. Here’s the list of the 20 nominees provided by YouTube. Now, the winners are in. What do YOU think? Do you agree? “The wait is over. The moment […]

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Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the […]

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How to Do Better at Scheduling Your Activities

Are you a procrastinator? Do you plan out your activities to stay on target? Want to do better at personal scheduling? Check out this video from Gretchen Rubin, the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold more than two million copies and been […]

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Why You Aren’t Acing Your Interview

Are you doing your best on job interviews? No matter how good we are, there are also tips from which we can learn to do better. Consider several tips from Interview Success Formula, an interviewing consultancy. They are presented in a non-threatening animated format. Note: Within this video, ISF also mentions its proprietary $97 online […]

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