Capitalizing on the Power of Social Media Review Sites

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , 3

We have written a lot about the power of social media — both good and bad. For example, see these recent posts: 1, 2, 3. So, what …

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Cereal Continues to Lose Its Popularity

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Product Management, Trends , , , , , , , , 2

Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂

As Stephanie Strom reports for the New …

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