JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index…
Read moreCapitalizing on the Power of Social Media Review Sites
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media complaint handling, customer expectations, customer satisfaction, experiential marketing, opportunity, planning, review site, social media, trends, trust 3