We have written a lot about the power of social media — both good and bad. For example, see these recent posts: 1, 2, 3. So, what …
Read moreCapitalizing on the Power of Social Media Review Sites
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media complaint handling, customer expectations, customer satisfaction, experiential marketing, opportunity, planning, review site, social media, trends, trust 3